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About PETA Germany


PETA Germany e.V. was founded in 1993 and is an affiliate of PETA US – the largest animal rights organisation in the world, with over 5 million supporters worldwide. Other affiliates operate in Asia, Australia, France, India, the Netherlands, and the United Kingdom.
 
Our goal is to uncover animal abuse, educate the public, and encourage people to make lifestyle changes so that animals can live their lives free from exploitation.
 
The organisation was founded to inform politicians and the public about the ongoing, widespread, unacceptable abuse of animals and to promote the understanding that animals have a natural right to be treated with respect. We and our affiliates act according to the simple principle that we do not have the right to exploit, abuse, or use animals in any way.

 

Guiding Principles


Mission
We stop animal abuse, advocate for animal rights, and encourage compassion towards animals.
 
Vision
We work towards a world without cruelty to animals or animal exploitation.
 
Motto
Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.
 
Values
Our work is characterised by the following principles:
  • Credibility
  • Expertise
  • Passion
  • Persistence
  • Empathy
 
In our colleagues, we value these qualities:
  • Collegiality
  • Trust
  • Respect
  • Reliability
  • Loyalty
 
Core Strategy
We cooperate with scientists, the judiciary, and the executive branch to stop cruelty to animals. We use eye-catching demonstrations and campaigns to garner publicity, expose animal abuse, and put pressure on decision-makers.
 
Our campaigns and activities are based on meticulous research and, backed by international media coverage, often achieve extensive and lasting changes that prevent the suffering and deaths of thousands of animals.

Responding to Criticism
When a PETA campaign causes a stir, there will always be resistance from the organisations and individuals whose actions we condemn. Consequently, you may encounter public criticism of our work. You can read our responses to the most common criticisms here (in German), and you can also contact us anytime at info@peta.de.

 
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